The Inside Scoop: Insights for developing effective press releases
NJ Advance Media’s Jeff Roberts will share best practices on developing effective press releases that increase your chances for earned media placement, as well as provide understanding on how news content teams evaluate the merits of a press release and the decision factors affecting its acceptance or usage. In addition, Jeff will share insights on the how the newsroom works to bring stories to the communities it serves, sharing how stories are planned and developed in comparison to breaking news coverage.
About our presenter:
Jeff Roberts, managing producer, Topics, is an editor supervising health and other coverage for NJ Advance Media. He has been with NJ.com/Star-Ledger for three years after 16 years as a sportswriter and associate sports editor with the Bergen Record and two years as a senior associate editor with A.M. Best, the world's largest credit rating agency specializing in the insurance industry. He has covered two Super Bowls, crime in Jersey City and Wall Street.